Late Sunday evening, the Writers’ Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) announced they had reached a tentative agreement after 146 days on strike. While marketers and agency execs don’t expect budgets to move back to the entertainment industry yet this year given this development, all eyes now
Category: Thought Leadership
The Writers Guild of America (WGA) has reached a tentative deal with Hollywood’s top studios on a new contract, paving the way for a nearly five-month long strike to end. The agreement meets most of WGA’s demands, according to reports, including increases in royalty payments actors receive for streaming content as well as guardrails against
It’s a strange time for linear TV. After months of an ongoing writers’ strike, as well as the also ongoing actors’ strike, the fall season is here again but much of the programming is centered around reality, sports, reruns and, now, streaming hits coming to broadcast. This unusual moment is likely adding to the ongoing
Ad Age and Meta’s select group of advertising leaders sets out to prove that marketing and creativity can drive growth for brands—even during a down economy Change is the only true constant in the world of marketing and advertising. Informed by societal norms, technological tools and rising new generations of consumers and industry professionals, ever-fluctuating
The rapid pace of digital adoption by APAC consumers puts the region in a good position to lead the AI revolution. UM’s Ben Tuff, Mat Maroni and Kasper Aakerlund look at what changes this will have for the world of marketing. In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as
Have you ever seen an opera singer shatter a wine glass simply with their voice, the same force behind this phenomenon can also make bridges wobble alarmingly — this force is called resonance and it can have a major input in ad effectiveness too. To understand the value of resonance in ad effectiveness, we have
The FIFA Women’s World Cup tournament has been a bonanza for advertisers to showcase their messages on the field before record-breaking audiences. VOZ Total TV numbers for Saturday night’s quarterfinal game showed that more than 4 million tuned into the game itself, with another 945,000 watching the pre-game programming and 762,000 watching the post-game programming.
Proposed legislation could shield children and teens from potentially dangerous online content, but may come at the price of their data privacy and access to information. Two bills that propose new guardrails for children’s and teens’ safety in digital spaces are going to a vote in the US Senate. It’s a major development in young
In its fifth year, the select group of advertising, marketing and media insiders launches a thought leadership series aimed at tackling the biggest industry challenges and showing how creativity can drive brands’ growth. On July 18, Ad Age and Meta convened on the 47th floor of Meta’s brand-new New York headquarters at 50 Hudson Yards
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the retail media landscape and its