Artificial intelligence, entertainment-industry turmoil and new ways of gauging the success of advertising loomed large at this week’s NewFronts media showcases for digital ad buyers.
Presenters including Amazon, Roku and NBCUniversal’s Peacock hosted NewFronts events in New York City to show off new shows, ad formats and measurement capabilities. But this year’s NewFronts also offered a taste of what traditional TV programmers might face in two weeks at their annual upfront sales events, where major networks usually host star-laden stage shows for advertisers if the Writers Guild of America strike continues.
Despite the week’s focus on AI, no platform stood out in that field, said Stacey Stewart, chief marketplace officer at IPG agency UM, adding that, “I don’t think we’ve figured out fully how to talk about it, sell it, make it meaningful at this stage.”
Read more in the Wall Street Journal.