UM Malaysia is the number one media agency in the world for the second time in a row, as per RECMA’s June 2015 Networks Diagnostics Report. UM Malaysia scored the highest score of 26 points to its credit in the recently-released global research report, to retain the No 1 position.
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UM MENA today announced that they have been selected by Ooredoo Qatar for their media planning and buying duties. The exclusive local partnership will see UM MENA working with Ooredoo across the Qatar market.
Home-grown innovation and creativity are the driving forces behind Brand Hong Kong’s latest global marketing initiative.
Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity.
Lisa Utzschneider, SVP, Sales, Americas, Yahoo and David Cohen, CIO, Universal McCann discuss the future of programmatic digital video at the BrightRoll Video Summit
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Programmatic is a “super-baby”, which has developed from infant to adult in two years, and must be seen in the context of that maturity, says UM global chief executive Daryl Lee.
Clean & Clear was a fading brand in the Johnson & Johnson portfolio, no longer relevant to its teen target and desperately in need of a marketing makeover.
See the Real Me – Jazz has made the YouTube Ads Leaderboard for the month of March!
The Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S., has elected UM U.S. President Kasha Cacy to its Board of Directors.