UM MENA today announced that they have been selected by Ooredoo Qatar for their media planning and buying duties. The exclusive local partnership will see UM MENA working with Ooredoo across the Qatar market.

UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained by their Qatar Office.

“As regional vanguards of the media industry, we are delighted to have a prestigious organisation like Ooredoo extend their relationship with us. This only further bolsters our alliance and gives us an opportunity to continue to explore the realms of new and traditional media through an ingenious approach to guarantee real results for them. Ooredoo are the leading communications company in Qatar, far outshining their competition, and together we will continue to raise the bar in every area,” said Hanan Tabsh, Business Director at UM MENA in Qatar.

In recent years, UM MENA has worked with Ooredoo in promoting a range of pioneering projects, including the launch of Ooredoo’s nationwide Ooredoo Fiber network, and the launch of 4G and 4G+ services in Qatar – all firsts for Qatar by Ooredoo. With Ooredoo offering Qatar’s biggest and fastest network along with an amazing range of digital services, UM MENA sees huge opportunities for media innovation in the coming months.

Fatima Sultan Al Kuwari, Director, Community & Public Relations, Ooredoo, said: “Ooredoo has been extremely successful in Qatar in recent years, increasing our value and market share, and leading the market with the best network, best range of services and best customer experience. Our approach to partnership – where we work with trusted suppliers and stakeholders over a period of time in order to continually enhance and improve our performance – is one of the factors in this success. We are pleased to extend our partnership with UM MENA, and look forward to seeing more innovative and entertaining media in the market in the coming months.”


For further information and queries, please contact:

Komal Bajaj

Marketing & Communications Director, UM MENA

[email protected]


UM MENA is a full-service media communications agency – delivering strategic value and creative excellence through the implementation of ‘The Big Boutique’ philosophy which was built on the five pillars of people, product, performance, pitching and planning. Through this philosophy; UM MENA combines the best bits of large scale and tailored services to be one of the most integrated and innovative agencies in the region. Launched in 2002 and headquartered in Dubai, UM MENA is part of MCN and the IPG group and is the largest integrated communication network in the MENA region with 14 offices in 13 countries. Ranked by Campaign ME as one of the top media agencies in 2014, UM MENA is also a proud owner of a Cannes Lions and 18 regional awards last year. UM MENA’s list of clients includes Coca-Cola, L’oreal, Hershey’s, Sony, McDonald’s, QFCA, Mobinil, Sky News Arabia, Reckitt Benckiser and Dubai Duty Free.

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About Ooredoo

Ooredoo is Qatar’s leading communications company, delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential.

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