UM has been awarded a staggering 24 shortlists for the upcoming Festival of Media Global Awards. This year’s list represents work from UM offices in Germany, Malaysia, Romania, the UK and the U.S.
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One of the biggest benefits of the plethora of data is that it can help shape the use of ads to better serve a brand’s business objectives, says Kasha Cacy, President UM US, in this interview with Beet.TV.
Named media agency of the year for the first time at the Dubai Lynx, UM MENA’s chief executive, Chris Skinner, tells Iain Akerman why the aw
My mum doesn’t understand what I do for a living. Until recently she thought I wrote all the ad copy for BMW (I worked on the media account years ago.)
UM Hong Kong has been awarded top honors at the MTR Advertising the Best of the Best Awards.
UM Malaysia won big at the recently-held 2016 Festival of Media Asia Pacific Awards. Adding to an impressive two Gold and three Silver Awards, UM Malaysia also took home the coveted Campaign of the Year Award.
UM MENA was the big winner at the 2016 Dubai Lynx awards, following five award wins with the coveted Media Agency of the Year title. Now in its tenth year, the Dubai Lynx International Festival of Creativity is the Middle East and North Africa (MENA) region’s most prestigious event for the creative and media communications industries. This year’s festival took
The Warc 100 is an annual ranking of the world’s best media campaigns and companies, based on their performance in effectiveness and strategy competitions.
UM’s win of Johnson & Johnson’s global media business last October awed even the marketer’s global CMO Alison Lewis. Not a bad outcome for a self-described “underdog” going up against larger network competitors.
Sony has consolidated much of its media agency business, with the bulk landing at MediaCom and UM. The global review spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation.