By Media in Canada

McCormick Canada has chosen UM as its media agency of record, following an account review that launched in the U.S. last year.

The spice, herb and seasonings brand launched the review last year for its U.S. business. In September it announced the end of its relationship with Horizon Media to start anew with UM.

North of the border, McCormick has now moved its business from Mindshare to UM Canada, which will handle integrated planning and offline buying for the London, ON-based company. The bulk of McCormick’s advertising is for its Club House brand of food products.

There was no formal competitive review process for that decision.

Andrew Foust, VP marketing at McCormick Canada stated in a press release that his team chose UM because of its portfolio of work. “On top of that, they were also able to paint a meaningful picture of where they plan to take our brands through a variety of media platforms.”

“[McCormick] chose us because we were able to demonstrate how we would differentiate them in a truly compelling way,” Shelley Smit, president, UM stated in a press release.


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