Synopsizing the diverse talents of Adweek’s Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it’s hard to write an original introduction every time. It’s because the skill sets and priorities of the honorees are that much more original.
News
UM Hong Kong has been shortlisted in four categories as part of Marketing Magazine’s “Agency of the Year” Awards.
H&M has tapped Interpublic Group’s UM as its new media agency in the U.S., according to an internal memo that the agency sent out.
Lodestar UM has been awarded the media mandate for Simplilearn, a professional certifications company. As part of the mandate, the agency will take care of the brand’s media duties in domestic and international markets.
With more than 900 beer brands sold in Canada, how could a small, relative newcomer like Shock Top break through the notoriously cluttered market?
Lodestar UM has bagged the media duties of Zivame post a multi-agency pitch.
McCormick Canada has chosen UM as its media agency of record, following an account review that launched in the U.S. last year.
Facebook announced a bot store for Facebook Messenger at its developer conference this week. Bots, over time, are set to replace apps.
Facebook Messenger’s new bot store puts us on the brink of a new augmented social reality in which people brands and things will intermingle quite happily.
SXSW Interactive 2016 was a study in a world where talking, intelligent machines become part of our every day reality.