It is the claim that has been made year after year – to the point of becoming an industry joke. So when did the ‘year of mobile’ really take place? 2007, when the iPhone was first released? 2012, when many markets first began benefitting from 4G data speeds?
News
UM has received an impressive total of 15 shortlists for the upcoming Festival of Media APAC Awards. A testament to UM’s strong global network, the shortlisted entries represent work produced by Australia, China, India, Hong Kong, Philippines and Thailand.
Warc’s Media Awards recognize comms planning which has made a positive impact on business results.
Arguably one of the most successful non-ads of last year, McCann and UM’s opportunity for a small group of schoolchildren to take a virtual bus ride on the Martian surface cleaned up at awards shows throughout 2016.
At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect Janua
Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith previously worked on the businesses.
UM has been named RECMA’s top global agency for New Business Momentum in the media agency tracker’s latest Trends Analysis Report.
UM captured six wins (3 Gold, 1 Silver, 2 Bronze) at 2016’s Festival of Media LATAM.
Before “Big Data” became a much-used term, Lynn Lewis was building it into practices for her clients. As the head of J3/UM, she was respons
UM’s ‘Make Lego the Star of Christmas’ was the star of the MFA Awards, picking up three awards and the Grand Prix.
