B & B Hotels in Germany has awarded its media account to IPG Mediabrands agency UM; they’re immediately responsible for the implementation of media activities.
News
UM was a big winner at the 2016 OMMA Awards, earning six wins and three shortlists at the event. The Field Trip To Mars continued its massively successful 2016, this time claiming the Online Advertising Creativity: Virtual Reality/Augmented Reality Award. Four other UM United States cases earned plaudits at the event with Share a Coke and a Song
UM Romania kept its 2016 momentum going with a strong showing at this year’s Effies Romania.
Tourism Australia has confirmed the appointment of UM Australia, a subsidiary of IPG Mediabrands Australia, to handle its global media planning and buying requirements, following a competitive global tender process.
Chegg, the Student Hub, and global media agency, UM, recently collaborated to better understand how today’s 18 to 24 year-olds are impacted by defining moments during their college years – a major transition period.
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea.
Lodestar UM tallied 13 wins, including Best Ongoing Media Campaign gold for The Musical Journey Continues (Coke), at the 2016 Emvies.
Lodestar UM’s announcement as Media Agency of the Year at last week’s Media Ace Awards highlighted its six wins across ten categories at the event organized by the Exchange4media group.
Lion has handed its $54 million media business to UM following a competitive pitch.
Interpublic Group’s UM has retained BMW’s North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.