Arguably one of the most successful non-ads of last year, McCann and UM’s opportunity for a small group of schoolchildren to take a virtual bus ride on the Martian surface cleaned up at awards shows throughout 2016.
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At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect Janua
Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith previously worked on the businesses.
UM has been named RECMA’s top global agency for New Business Momentum in the media agency tracker’s latest Trends Analysis Report.
UM captured six wins (3 Gold, 1 Silver, 2 Bronze) at 2016’s Festival of Media LATAM.
Before “Big Data” became a much-used term, Lynn Lewis was building it into practices for her clients. As the head of J3/UM, she was respons
UM’s ‘Make Lego the Star of Christmas’ was the star of the MFA Awards, picking up three awards and the Grand Prix.
Karen Hunt doesn’t miss the good old days of gut-instinct movie marketing, but she’s glad she saw it firsthand so she can fully appreciate today’s near-scientific approach.
Bob Evans Farms Foods, the grocery products division of Bob Evans Farms, named McCann Detroit as its creative and shopper marketing agency of record, following a review.
The Field Trip To Mars’ Special Mention For Technology Re-Imagined highlighted an impressive showing for UM at this year’s IAB MIXX Awards, an event which saw the agency earn nine wins, including four golds.