IPG Mediabrands UM unit has been named media agency of record for digital food delivery service Grubhub. UM will handle all strategy, planning, buying and data and analytics for Grubhub’s brand advertising and marketing. Read more in Mediapost.
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The account was previously handled by Havas and Dentsu Grubhub has named UM as its U.S. media agency of record following a competitive review that was conducted internally. The incumbents were Havas, which previously handled out-of-home media, and Dentsu, which previously handled TV. Both defended the account. The food delivery app was looking to consolidate
A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform. IPG Mediabrands’ media investment and intelligence company MAGNA and UM have delved into the rise of livestreaming with a study on Twitch users called Demystifying The Modern Twitch User. Before March 2020, 83% of Twitch users
In recognition of International Data Privacy Day, The Drum asks more than a dozen data and media experts how the landscape of consumer data privacy and data-driven advertising will look a year from now. … Prediction 1: tougher regulation and enforcement Arielle Garcia, chief privacy officer at UM Worldwide: By Data Privacy Day 2023, we
Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands including Spotify and Coca Cola. I recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture. Read the full Q&A
Experts say that a growing appetite for ad-supported content is leading to more original content being created by free streamers. Brands are increasingly interested in ad-supported video on demand (AVOD) as consumers continue to shift from traditional linear TV to streaming online. … Dan Zangrano, EVP, integrated investments for UM, says that AVOD opportunities are
What makes the best workplaces stand out from the rest Ad Age Best Places to Work 2022 shows the score on companies that did a standout job last year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent. What separates the best from the rest? The winning companies
Former Publicis exec succeeds Lynn Lewis, who becomes global CMO of IPG MediaBrands UM, the global media agency network of IPG Mediabrands, has tapped Joe DeMiero as the newest U.S. CEO. He takes over the role from Lynn Lewis, who moves to global chief marketing officer of Mediabrands. Effective immediately, DeMiero will be responsible for
UM, the global media agency network of IPG Mediabrands, today announced the appointment of W. Joe DeMiero to US Chief Executive Officer, effective immediately. DeMiero is charged with driving and enhancing the agency’s unique Futureproof approach across its culture, capabilities and client services, taking over the role from Lynn Lewis, who has been elevated to
IPG Mediabrands has elevated Lynn Lewis to the position of Global CMO; at the same time, its subsidiary, Universal McCann (UM) has named W. Joe DeMiero as Lewis’ successor in her previous role as UM’s U.S. CEO. Both appointments are effective today. DeMiero reports to UM Global CEO Eileen Kiernan and will focus on driving