Though a new draft order from the Irish Data Protection Commission takes aim at Meta’s cross-national data transfer practices, all businesses with an international presence could face new pressure to reform. Europe could see Meta-owned Facebook and Instagram disabled in short order due to a crackdown by Ireland’s privacy regulators. A draft decision by Ireland’s
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Suntan lotion brand Piz Buin is highlighting the dangers of sun exposure with an innovative ad that uses UV lighting to demonstrate the damage that can be done to skin when it’s unprotected. … It’s a collaborative effort between agency UM and out-of-home (OOH) specialists Rapport. Enyi Nwosu, chief strategy officer at UM London, added:
Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures — some of which have already banned abortions. At the same
In light of the US Supreme Court’s historic decision to overturn Roe v Wade – the landmark 1973 decision that legalized abortion across the country – the ad industry is inheriting a new set of data privacy responsibilities, writes UM Worldwide chief privacy officer Arielle Garcia. Read more on The Drum.
From reviewing data practices to vocally supporting the right to abortion in brand messaging and internal policies, there are many ways brands should take a stance in post-Roe America. The Roe v. Wade fight is at the intersection of culture and technology, something most brands strive to understand and engage with, even if they don’t
Episode Details: Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago. Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach
Roe was fundamentally a privacy ruling. Its reversal has far-reaching implications not only for healthcare and the right to choose, but also for consumer privacy of all kinds, per leading experts. Other Constitutional rights contingent on privacy precedent — including same-sex marriage — could be next on the chopping block. … The implications of today’s
Spotify and Integral Ad Science have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to
Media agency UM Worldwide will participate in testing Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool for podcast advertisers, with the streaming platform calling it an industry-first brand safety solution in audio. … Media agency UM Worldwide will be the first holding company
Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands‘ agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media—$12 million of