UM, the global media agency network of IPG Mediabrands, today released its groundbreaking “Future Impact” study, which highlights the importance of socially responsible practices and values — including integrity, equity and sustainability — on consumer decision making, with consumer purchase intent more than doubling when socially conscious brands engage advertising media partners that share common
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Let’s be clear: The advertising market has hit a rough patch amid the broader economic downturn. But that hit has not necessarily been a full-on body blow. “We’re seeing some shifts [in advertisers’ spending] but not necessarily dramatic cuts,” said UM Worldwide’s U.S. chief marketplace officer Stacey Stewart in the latest episode of the Digiday Podcast. To
Last year, the inaugural Mediaweek 100 created debate within the industry about people ranked too high, too low, people who shouldn’t be on it and others who missed out. After the success of last year’s countdown, the list is expanding with the Agency 50, compiled and edited by Mediaweek’s Greg ‘Sparrow’ Graham – who was
As the United States is set to pass a new bipartisan federal privacy bill, UM Worldwide’s Chief Privacy Officer Arielle Garcia spoke to ADMA about what marketers need to know. There is a new global pandemic that isn’t related to a virus, but involves governments, politicians and regulators making a raft of new laws to
Shoppable TV is far from new, but the ability for people to purchase products from their TV screens is entering a new era. As the pandemic has made QR codes and online shopping more commonplace, shoppable TV is moving beyond the confines of QVC and 1-800 ads. … “10 years ago, you tried to slap
Between a potential—but unlikely—national privacy bill and both state and federal regulators beginning to crack down on the use of personal data, the privacy landscape has shifted underneath the feet of marketers. … On top of complying with laws, companies are also trying to figure out the best approach to take to privacy, whether it’s
After eight years, first in Asia and then the US, in powerhouse media business leadership roles, Anathea Ruys’ triumphant return as CEO of UM Australia transpired to be less than auspicious. At the height of the strictest COVID lockdown period in NSW, in early April last year, Anathea Ruys was taken from Sydney Airport by
Employment marketplace, Seek has chosen UM Australia as its new media agency of tender, following a competitive pitch, ending its relationship with Starcom. The appointment will now see UM handle media for Seek across both the Australian and New Zealand markets, ending its eight-year relationship with the Publicis agency. Read more on Mumbrella.
Advertisers will face new regulatory hurdles in 2023. Here are the key dates and details to know. Read more on The Drum.
New rules on EU-US data transfers may alleviate some concerns for advertisers. But amid growing scrutiny of both commercial- and surveillance-related uses of consumer data, the writing is already on the wall. The Biden administration is poised to sign an executive order on transatlantic data transfers next week, per reporting by Politico Tuesday. … Privacy