As the United States is set to pass a new bipartisan federal privacy bill, UM Worldwide’s Chief Privacy Officer Arielle Garcia spoke to ADMA about what marketers need to know.

There is a new global pandemic that isn’t related to a virus, but involves governments, politicians and regulators making a raft of new laws to reign in digital data collection and protect citizens’ privacy in major digital economies across the world.

“There is this cultural moment where sensitive health information – even inferred – can pose a risk to liberty and safety,” UM Worldwide Chief Privacy Officer Arielle Garcia explains.

She says there are now important industry conversations around the risk of harm in collecting data that unintentionally may identify someone, harm them, undermine civil liberties or even contravene human rights.

Read more on ADMA.