Following the victory of an international tender, UM, global communications network of the group IPG Mediabrands has acquired the media budget of Hitachi Ltd, a Japanese multinational with interests in several sectors including electronic, electrical engineering, transport, engineering and healthcare.
Category: UM in the News
Universal McCann was crowned Agency of the Year at the 2016 Malaysian Media Awards (MMA).
The brief involves full-service media strategy, buying and planning with a focus on print, outdoor and television.
Interpublic’s UM and Omnicom Group’s OMD were the big award winners at this year’s Festival of Media Global.
IPG’s UM was named Adweek’s 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS and McCormick in the spate of reviews known colloquially as “Mediapalooza” or “The Year of the Pitch.”
UM Global CEO highlights that platforms are developing new social behaviors and brands will be a part of this. He also says that mobile video and mobile e-commerce represent a key opportunity for LatAm.
Synopsizing the diverse talents of Adweek’s Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year.
Synopsizing the diverse talents of Adweek’s Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it’s hard to write an original introduction every time. It’s because the skill sets and priorities of the honorees are that much more original.
UM Hong Kong has been shortlisted in four categories as part of Marketing Magazine’s “Agency of the Year” Awards.
H&M has tapped Interpublic Group’s UM as its new media agency in the U.S., according to an internal memo that the agency sent out.
