“This phenomenon is only going to increase, because the big thing happening in media is audience-driven planning and buying,” said Daryl Lee
Category: UM in the News
The PZU Group has concluded its agency review process by appointing UM as its new creative media agency.
The MP Birla Group has chosen Lodestar UM, part of IPG Mediabrands, to handle the media duties of its cement business. As a first step of its new branding exercise, MP Birla Cement has launched ‘Perfect’ as a premium Portland Pozzolana cement in Central India.
It is the claim that has been made year after year – to the point of becoming an industry joke. So when did the ‘year of mobile’ really take place? 2007, when the iPhone was first released? 2012, when many markets first began benefitting from 4G data speeds?
Warc’s Media Awards recognize comms planning which has made a positive impact on business results.
Arguably one of the most successful non-ads of last year, McCann and UM’s opportunity for a small group of schoolchildren to take a virtual bus ride on the Martian surface cleaned up at awards shows throughout 2016.
At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect Janua
Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith previously worked on the businesses.
UM has been named RECMA’s top global agency for New Business Momentum in the media agency tracker’s latest Trends Analysis Report.
UM’s ‘Make Lego the Star of Christmas’ was the star of the MFA Awards, picking up three awards and the Grand Prix.
