UM Australia is investing further in its evidence-based consumer behavior capabilities with the promotion of Maria Grivas to chief data and
Category: UM in the News
Agencies have to change, digital transformation and big data open up more scope for customers.
Incidents like these led Nandi Dias to conceptualize a project named WorkToLiveToWork. Through this initiative, Dias is urging CEOs/HR heads to help Mumbai-based companies to implement flexible office hours.
UM, which counts BMW as a client, is using AI to optimize media buying and planning.
Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data.
It’s all mobile, and we have too many devices, we have too much content. We have all these things, and there’s one thing we’re not getting more of and that’s time.
