UM Australia is investing further in its evidence-based consumer behavior capabilities with the promotion of Maria Grivas to chief data and technology officer. Grivas has helped lead UM as chief digital officer for the past six years and steps into her new role effective immediately.
Says Fiona Johnston (right), CEO, UM Australia: “I am delighted to be promoting Maria to this important position for our business. As data and technology continue to frame the dynamic future of our clients’ businesses, it is critical that we stay on top of this evolution, and Maria’s global experience in this space is unique to do so. No one has all the answers on the future, and some are trying to complete this unknown with badged on tools and techniques. With Maria at the heart of our analytics, data and technology, it allows us to create the best joined up thinking we can for our client outcomes, with human and machine intelligence at the heart.”