Category: Press Releases


Following a competitive pitch, UM, a division of IPG Mediabrands, announced today that it has won the US buying for hardware company, True Value.


Jack Daniel’s is to launch a new music campaign. Jack Rocks celebrates the independence, authenticity and integrity of real, hand-crafted music and kicks off by opening its very own live music venue in East London. This will take place in partnership with iconic music brand NME and Spotify.


UM has been appointed the media agency for Takeda – Asia’s leading research-based pharmaceutical company, in Hong Kong. The team clinched the media buying, planning, strategy and digital duties, from its incumbent agency Mindshare.   



UM, a division of IPG Mediabrands, announced today that Kasha Cacy will assume the role of UM’s U.S. President. Kasha was formerly the Global Chief  Product Officer, and will report to UM’s Global CEO, Daryl Lee.