UM’s Wave 8 – The Language of Content, identifies the power of content as a new ‘shorthand’ language, points to a narcissistic ‘Selfie’ generation and reveals the true motivations of consumers as content sharers.
Category: Press Releases
Following a competitive pitch, UM, a division of IPG Mediabrands, announced today that it has won the US buying for hardware company, True Value.
Jack Daniel’s is to launch a new music campaign. Jack Rocks celebrates the independence, authenticity and integrity of real, hand-crafted music and kicks off by opening its very own live music venue in East London. This will take place in partnership with iconic music brand NME and Spotify.
UM has been appointed the media agency for Takeda – Asia’s leading research-based pharmaceutical company, in Hong Kong. The team clinched the media buying, planning, strategy and digital duties, from its incumbent agency Mindshare.
Following a competitive review and detailed pitch process, UM MENA has won against three of the region’s largest media networks in a four-way shootout to retain the media planning and buying account for L’Oréal in the Middle East & North Africa region.
UM, a division of IPG Mediabrands, announced today that Kasha Cacy will assume the role of UM’s U.S. President. Kasha was formerly the Global Chief Product Officer, and will report to UM’s Global CEO, Daryl Lee.
Following a competitive review, UM has won the account for McCain Foods Canada.
UM Canada has been recognized twice on Pressboard’s “Best of Brand Content Partnerships” with campaigns for both AB InBev and Johnson & Johnson.
UM, a division of IPG Mediabrands, today announced that following a competitive search Indigo Books & Music Inc. has selected the firm as its Canadian media agency of record.
UM, a division of IPG Mediabrands, and AOL Platforms, a division of AOL, are combining forces to build a real-time, moments-based marketing initiative to enable “Moments Marketing” for advertisers.