TORONTO, ON, December 15 2014 – UM, a division of IPG Mediabrands, announced today Benjamin Moore has selected the firm as its new Media Agency of Record in Canada. In selecting UM, Benjamin Moore is evolving its approach to more of a North American platform. UM will be working directly with The Martin Agency based in Richmond, Virginia (Agency of Record), one of its sister companies within the IPG network. UM will partner with The Martin Agency and handle all aspects of channel planning, buying and digital in English and French.
Shelley Smit, President, UM:
“Benjamin Moore, as a brand, is all about passion when you consider how much people care about their homes. It’s a great time to connect with people through their passion for décor and interior design. We’re very excited to explore the opportunities that exist for a lifestyle brand like Benjamin Moore.”
Deb Dehamilton, Senior Manager Media at Benjamin Moore:
“UM has a proven track record in terms of driving brand love. We wanted an agency that could help us make a more meaningful and deeper connection with consumers. UM demonstrated that they share our passions and we’re confident that they will have a positive impact on our business.”
Benjamin Moore joins UM’s portfolio of Tier 1 clients including Chrysler, Sony, Johnson & Johnson, Coca-Cola, Hershey, McCain and Boston Pizza.
UM (www.umww.com) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by Media Magazine. UM’s list of clients globally includes Chrysler, Coca-Cola, ExxonMobil, Heinz, Hershey, Johnson & Johnson, and Sony. In 2012, UM’s new business global wins and retention received a grade A from RECMA.
About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883 and established its Canadian operations in 1906. One of North America’s leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed through a network of independent paint and decorating retailers. For more information visit www.benjaminmoore.com