NEW YORK, N.Y., August 6, 2014 – UM, a division of IPG Mediabrands, announced today that Kasha Cacy will assume the role of UM’s U.S. President. Kasha was formerly the Global Chief Product Officer, and will report to UM’s Global CEO, Daryl Lee.
Kasha replaces Sarah Personette, who has decided not to return from maternity leave and is returning to Facebook, where she formerly was the Head of Facebook’s Global Agency Team. In her role as U.S. President for UM, Kasha will lead business development, strategy, cross-channel planning and buying, analytics and custom content on all North American accounts.
With over 20 years of experience in the media industry, Kasha has held several positions within communications strategy and has a stellar track record of winning, retaining and growing business. Kasha successfully led the USPS new business win in 2012 and the Hershey global win in 2013 for UM. She was the client business lead for both brands, responsible for delivering innovative marketing strategies and business results through media.
Kasha’s new role comes hot on the heels of another key move at UM, that continues the agency’s focus on strengthening business operations by placing strategists in the key leadership positions in the brand. In March, Nathan Brown, formerly EVP Strategy for UM, was promoted to Managing Director of UM New York. Daryl Lee, the global CEO, also comes from a strategy background, having been Head of Global Strategy at UM for four years, as well as Global Chief Strategy Officer at McCann.
UM (www.umww.com) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by Media Magazine. UM’s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oreal Paris, and Sony. In 2012, UM’s new business global wins and retention received a grade A from RECMA.