With its “Unity 2040” initiative, the Interpublic Group of Cos.-owned media agency UM aims to have an employee diversity mix in 2020 that reflects what the U.S. population is projected to be in 2040. It seems to be well on its way: Currently, 55 percent of senior management is female and 25 percent of senior management
UM captured four wins and three finalists at this year’s OMMA Mediapost Awards, withe Tourism Australia’s Dundee: The Son Of A Legend Returns Home continuing it’s winning streak on the 2018 awards circuit. Dundee: The Son Of A Legend Returns Home from UM New York was responsible for all four of UM’s wins on the evening, earning
JP Aguirre Executive VP, managing director and global managing partner, UM At 39, JP Aguirre is one of the youngest global managing partners at the IPG Mediabrands agency UM and the first Latino member of UM’s global leadership team. Under his co-leadership, the San Francisco office of UM has won accounts including Columbia Sportswear, Fitbit,
In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for an audacious media plan. Sometimes it’s a simple execution with a powerful message, and then there’s a need for an off-the-wall, completely bonkers campaign to cut through the clutter. This year’s crop of Media Plan of the
It was a tremendous showing for UM at Cannes in 2018, as the agency collected 20 Lions (8 Gold, 7 Silver, 5 Bronze) in addition to another 26 shortlisted campaigns! Tourism Australia’s “Dundee: The Son of a Legend Returns Home” was UM’s big winner at the show, collecting eight Lions across five different categories. UM also
The Winners Best Launch Campaign SILVER – Her Story is Our Story: The Laws of Gilead (UM Los Angeles – Hulu) Best Event, Experiential or Sponsorship Campaign SILVER – Budweiser Goal Synced Arena (UM Canada – AB InBev) Best Influencer Campaign BRONZE – In Romania, Winter is NOT Coming (UM Romania – KFC) Best Engagement
Lodestar UM dominated the Media Abbys that were held on day one of Goafest 2018. The agency bagged a total of 10 metals in a 62 point tally.
The Festival of Media Global Shortlists were released Thursday and UM earned 27! Up from 20 shortlists in 2017 – work from 10 different UM offices were recognized for their excellence by being named to the shortlist in their respective categories. Most significantly – UM has been shortlisted and recognized for our diversity and inclusion
A hearty cheer for our teams from UM NY, UM LA, UM Canada, and UM Romania on their success at the Creative Media Awards!
In incredible showing by our teams in the APAC region at the Campaign Asia Pacific AOY 2017 Awards.