Federal Bank recently rolled out a new brand campaign around the theme ‘Why Settle for less?’ Taking this campaign thought ahead innovativel
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UM recently won a competitive review to handle global media planning and buying duties for Spotify.
Global UM CEO Daryl Lee floats a novel idea that he believes could change the fundamentals of the stressed newspaper advertising model.
Social media is deeply embedded in our culture and has emerged as a leading indicator of overall media consumption.
CMOs and brands need to rethink the way they approach audiences. As an industry, we spend too long generalising and marketing to audiences based solely on their age group, gender, and location—and this has to stop.
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity.
IPG Mediabrands Australia has appointed Fiona Johnston as CEO of UM Australia. She will take over in October and replaces Ross Raeburn.
Following a multi-agency pitch, leading electrical solutions company, Orient Electric, that’s a part of Indian conglomerate CK Birla Group, has appointed Lodestar UM as its media agency on record (AoR).
GCH Retail, which owns and operates brands such as Giant, Cold Storage, Mercato, TMC and Jasons in Malaysia has handed UM Malaysia its media duties.
Entertainment and gaming company Ubisoft has chosen UM as its U.S. media agency of record after a competitive review that started in late 20
