IPG Mediabrands Australia has appointed Fiona Johnston as CEO of UM Australia. She will take over in October and replaces Ross Raeburn, who took the reins of Mediabrands’ mobile marketing business Ansible this month.

Johnston has broad experience in the media and marketing space with senior management positions in executive consulting, media and creative agencies, including a senior executive role at MediaCom.

“Choosing a new leader for UM at such an important period in the media industry’s evolution is one of the most important appointments I have considered,” IPG Mediabrands CEO Danny Bass says.

“Fiona is a very rare executive in terms of her experience and achievements. Also, having worked alongside her previously, I am fully aware of Fiona’s expertise and commercial savvy. I am delighted she has agreed to lead UM Australia.”

Johnston is founder, executive consultant and coach in the Australian based business Wild and Safe, working with clients such as The Coca-Cola Company, eBay, the AFL and other media focused businesses. Her primary focus has been working with C-suite executives on career and company transition, leadership and corporate development initiatives.

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