In the Pitch Room Burger King put its U.S. creative and media account into review. UM was named media agency of record for Grubhub. WPP and Instacart entered an ads partnership. Read the article on Campaign.
Author: Marissa Hermo
IPG’s UM won media agency of record duties for meal-delivery service GrubHub, handling all strategy, buying, planning, data and analytics. The incumbents were Havas Media and Dentsu. Read the full article on Digiday.
UM, the global media agency network of IPG Mediabrands, has been named media Agency of Record for Grubhub, a leading online food delivery marketplace dedicated to connecting more than 30 million diners with their favorite local restaurants, elevating food ordering through innovative restaurant technology, easy-to-use platforms, and best-in-class delivery experience. UM will handle all strategy,
The food delivery platform’s total media spend is $128 million Leading food delivery company Grubhub has named Interpublic Group’s Universal McCann (UM) its media agency of record. The agency won the business from incumbents Havas and Dentsu. Havas Edge managed the company’s DRTV and CTV while Dentsu managed project work with out-of-home advertising, according to
IPG Mediabrands UM unit has been named media agency of record for digital food delivery service Grubhub. UM will handle all strategy, planning, buying and data and analytics for Grubhub’s brand advertising and marketing. Read more in Mediapost.
The account was previously handled by Havas and Dentsu Grubhub has named UM as its U.S. media agency of record following a competitive review that was conducted internally. The incumbents were Havas, which previously handled out-of-home media, and Dentsu, which previously handled TV. Both defended the account. The food delivery app was looking to consolidate
In recognition of International Data Privacy Day, The Drum asks more than a dozen data and media experts how the landscape of consumer data privacy and data-driven advertising will look a year from now. … Prediction 1: tougher regulation and enforcement Arielle Garcia, chief privacy officer at UM Worldwide: By Data Privacy Day 2023, we
What makes the best workplaces stand out from the rest Ad Age Best Places to Work 2022 shows the score on companies that did a standout job last year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent. What separates the best from the rest? The winning companies
Former Publicis exec succeeds Lynn Lewis, who becomes global CMO of IPG MediaBrands UM, the global media agency network of IPG Mediabrands, has tapped Joe DeMiero as the newest U.S. CEO. He takes over the role from Lynn Lewis, who moves to global chief marketing officer of Mediabrands. Effective immediately, DeMiero will be responsible for
UM, the global media agency network of IPG Mediabrands, today announced the appointment of W. Joe DeMiero to US Chief Executive Officer, effective immediately. DeMiero is charged with driving and enhancing the agency’s unique Futureproof approach across its culture, capabilities and client services, taking over the role from Lynn Lewis, who has been elevated to
