News


AI and DCO can help marketers realize hyper-personalization… or iterate towards a mean. James Dutton at IPG Mediabrands’ UM explains how to get the most from creative tech. Consumer attention is fleeting. To hold it, modern marketing demands precision, relevance, and innovation. Creative technology, powered by AI and dynamic creative platforms, is helping brands to

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Retailers are no longer just a place to shop — they have become transformative media partners that brands can leverage to reach consumers at every step of their purchasing journey. With expanded media capabilities to drive awareness, retailers offer brands more ways than ever before to introduce themselves to consumers — often before they even

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As global brand president at UM Worldwide, Susan Kingston-Brown has spent her career at the intersection of media innovation, client growth, and creative ambition. This year, Kingston-Brown will serve on the Cannes Lions International Festival of Creativity jury in the Media category. As the festival approaches, she shares her perspective on the themes she believes

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In a world of abundance, being normal is the riskiest thing that a marketer can do, writes UM’s Lawrence Dodds. As artificial intelligence weaves itself deeper into marketing, from content creation to media buying, many believe it could finally “solve” some of our industry’s most persistent problems. The promise is seductive: faster work, fewer mistakes,

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UM, a global media agency within IPG Mediabrands, has been named U.S. media agency of record for convenience retailer 7-Eleven, ADWEEK has learned. The appointment follows a competitive review. UM’s remit includes cross-channel media strategy and full-funnel media activation for 7-Eleven, Speedway stores, and the 7NOW delivery app. Read more in Adweek.




Beyond Yoga, an activewear brand known for inclusive sizing, has named UM its U.S. media agency of record following a competitive review, both companies confirmed to ADWEEK. The brand, owned by Levi Strauss & Co., selected the IPG Mediabrands agency to lead a full-funnel media strategy across all channels including TV, programmatic, paid social, affiliate,

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