Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. The strategies vary, from increasing the volume of events and turning their events businesses into
Better MomentUM
News
Jocelyn Tse Chief strategy officer UM Worldwide China A born disruptor, Jocelyn Tse has been a catalyst for disruption at almost every stage of her career. She believes that to drive change, one must first disrupt themselves. It’s an approach that has paid off, as Tse is one of the most awarded and sought after
Last week, publishers said that closing out 2023 was just as painful a task as it was selling the rest of the year, with many Q4 ad deals still coming in just under the wire. But four media execs said they also see a small light at the end of the tunnel when it comes
I just completed my first full Ironman, marking off an endurance bucket-list check. This accomplishment followed a series of Ironman 70.3 races and numerous other endurance events over the years. A question I’m often asked is “what do you think about during the long hours of training and racing?” During my recent California Ironman —
With macroeconomic pressures forcing an industry obsession with ROI—and with chief marketing officers’ tenure growing ever shorter—innovative, risk-taking marketing campaigns are usually the first symptoms of tightened budgets. But the risk-versus-reward calculations of such campaigns can generate trepidation among brand leaders, and for good reason. The reality of virtually any industry is heavily influenced by
General Mills has appointed IPG Mediabrands’ global media agency network, UM, as its global media Agency of Record for General Mills. UM is tasked with all strategy, planning, buying, analytics, performance, and commerce efforts across 35-plus markets for General Mills’ brands, including Cheerios, Nature Valley, and Pillsbury. “General Mills has consistently led the consumer foods
UM, a global media agency network of IPG Mediabrands, has been named global media Agency of Record for General Mills, the global food company dedicated to making food the world loves. UM will handle all strategy, planning, buying, analytics, performance and commerce efforts across 35-plus markets for General Mills’ suite of beloved brands including Cheerios,
UM landed one of the bigger multinational media accounts still up for grabs last week when it secured global media AOR for General Mills. The IPG agency will handle all strategy, planning, buying, analytics, performance and commerce efforts across at least 35 markets. The incumbent was GroupM’s Mindshare. … Read more on Digiday.
General Mills, parent company of the Old El Paso, Nature Valley and Betty Crocker brands in the UK, has selected IPG’s UM as its global media agency of record. The incumbent was Mindshare, part of WPP’s Group M, which had held the account since 2015. The review was led by Mediasense. UM will now handle
IPG Mediabrands’ UM unit has been named the global media agency of record for General Mills, following a review. UM will handle all strategy, planning, buying, analytics, performance and commerce across 35-plus markets for General Mills, including such iconic brands as Cheerios, Nature Valley and Pillsbury. The assignment includes “the support of our customer marketing
