Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.
We’re seeing a pattern emerge in our industry—one that mirrors a growing conversation about ageism in ad land. It’s an issue that’s obvious to many working in this space.
A recent conversation with my brother-in-law drove this home. He also works in the industry and is the same age as me (48), yet he was surprised to learn he’s part of Gen X. He had no idea.
Read more in The Media Leader.