Category: Thought Leadership


Godzilla attacked the Wendyverse over the weekend; however, footage is scarce. According to Forbes, Meta tweeted a video promoting a virtual experience taking place at the Wendyverse – a branded virtual space launched by Wendy’s earlier this year – featuring the ruins of a Wendy’s restaurant that had been destroyed by Godzilla. The tweet and

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Following a historic penalty levied against Google this week for illegally tracking users’ locations, we catalog the largest data privacy and security regulatory fines ever – and unpack what it means for industry stakeholders. … “As enforcement momentum continues, and regulatory expectations continue to be clarified, we are likely to see increased fines, particularly where

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Ad industry stakeholders play a key role in abating data-based discrimination, argues UM Worldwide’s Arielle Garcia as part of The Drum’s Data & Privacy Deep Dive. In a recent report, the Interactive Advertising Bureau aptly asserts that the “looming peril” facing the industry is regulation and not the third-party cookie deprecation that has held a

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Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report. And the majority of respondents also expect

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TikTok, the platform rife with controversy but loaded with ad budgets, wants to be a marketplace. The company is striving to make it easier for users to make purchases on TikTok, courting advertisers with shopping advertising inventory and ambitions to expand its live-shopping capabilities, like the kind already popular in China. “They’re going to become a store,”

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Marketers are seeking quick turnarounds, shortened timelines and even more flexibility this fourth quarter, according to agency execs who say that while that’s typical of this time period, the pressure is heightened this year given the economic uncertainty. “Flexibility has been key and it’s only getting more so,” said Stacey Stewart, chief marketplace officer for

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Madison Avenue isn’t sold on Elon Musk’s takeover of Twitter Inc. Advertisers are concerned about the billionaire’s plans to soften content moderation and what they say are potential conflicts of interest in auto advertising, given that he is chief executive of Tesla Inc., say people familiar with the situation. … Some ad buyers said Twitter

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