News

UM Singapore is spearheading a pro bono campaign for the Bone Marrow Donor Programme in a bid to raise awareness of the charity’s work and encourage people to register as donors.

The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS pharmacy chain.

Helpchat, the messaging based personal assistant app has announced the appointment of Lodestar UM, part of IPG Mediabrands, India to lead its media mandate in the country. The win comes post a multi-agency pitch. The current mandate for the agency spans across all affiliate media services including Print, Radio, Digital and OOH.

CVS has awarded its business to Interpublic Group of Cos’ UM, concluding its pitch that began this spring, according to people familiar with the matter.

Jägermeister has teamed up with Vice and it’s electronic music channel THUMP to launch a new suite of content via Vice’s in-house content agency Virtue and media agency UM, to build on the brand’s music credentials amongst a progressive millennial audience. Done by aligning the icon, credibly, with global electronic music culture.

Degussa, a German retailer specialising in precious metals, has appointed UM Singapore as its agency-of-record for media planning and buying. As a first time advertiser in Singapore and Asia, the company did not hold a pitch for the account.

Coca-Cola Co. has selected UM, part of IPG Mediabrands, as its lead media agency for North America, the companies confirmed Friday.

Coca-Cola Co. has selected UM as its lead media agency for North America, ending a review that began in the spring.