Mediabrands Australia’s Universal McCann – otherwise known as UM – has been chosen to serve as the Australian Government’s ongoing Master Media Agency, wrapping up a six-month pitch process. The news solidifies the international media agency’s six-year partnership with the Government, having won its media account in 2018 and retained its contract in May 2021. The agency’s work
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UM has defended the federal government’s master media account, Mediaweek can confirm, beating out Omnicom’s PHD in the final stages of the competitive pitch. In a statement to Mediaweek, a spokesperson from the Department of Finance said: “Universal McCann (UM), a division of Mediabrands Australia Pty Ltd, has been selected as the new Master Media Agency following a tender process. A
This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor 9 for an insightful discussion on the impact of the over-reliance on AI within the media landscape, how agencies can work with clients to
AI finds it hard to unlearn something, or to un-mutate. This is problematic, because if you’re not finding difference today, it will harm your brand tomorrow, writes UM’s Dan Chapman. The corporate world has become obsessed with AI – and with good reason. Companies that talk up their AI capabilities tend to perform better on
In APAC, there has never been access to so much engaging and varied content—from global blockbusters and hyperlocal dramas to breakout hits that find a universal audience. Consumers are constantly looking to be entertained, and they are consuming more content than ever before. Insider Intelligence has projected that across APAC, there will be a total
Clients seem to change agencies with alarming regularity, but, says UM’s Kara Osborne, there are ways for agencies to foster longer-lasting relationships that work to the benefit of both parties. Despite the prevailing trend of client churn, some agency-client relationships have demonstrated remarkable longevity. The partnership between AMV and Sainsbury’s lasted 40 years, and even
Anathea Ruys is a seasoned CEO with over 25 years of leadership experience spanning Australia, New Zealand, the USA, and the Asia Pacific. As the CEO of UM Australia, her career is marked by a strong commitment to bridging the gap between brands and consumers to foster substantial business growth. Committed to inclusivity, she actively supports
UM Australia recently held its annual Impact Day, a global initiative that saw offices worldwide close their doors as employees participated in community service. The event saw over 3,200 employees across 50+ countries and 100+ offices participate, including over 400 employees from Sydney, Melbourne, Brisbane, and Canberra. The theme for this year’s event was ‘ONE
Globally, more than 3,200 Employees across more than 50 countries have united to “give back to local communities”. IPG Mediabrands media agency UM held its seventh global Impact Day yesterday with more than 400 employees from Sydney, Melbourne, Brisbane and Canberra united working with domestic abuse organisations Rize Up and Roudabout Canberra to raise funds
Lodestar UM, the India unit of UM, a global media agency network of IPG Mediabrands, today announced its participation in the seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core