IPG Mediabrands’ UM unit this morning named Erin Quintana U.S. CEO. She succeeds Joe DeMiero, who has held the position since January 2022. A UM spokesperson said DeMiero is taking a leave of absence. Quintana, who had been UM’s U.S. Chief Client Officer, reports to Andrea Suarez, who was named global CEO earlier this year
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IPG Mediabrands’ UM has promoted chief client officer Erin Quintana to U.S. CEO to take over from Joe DeMiero, who has taken a leave of absence. DeMiero was hired into the role in January 2022 following a nine-year stint at Publicis Groupe, most recently as CEO of CRM and digital agency Hawkeye. In May, DeMiero
Retail media continues to be one of the fastest-growing segments of advertising, as more ecommerce operators light up their digital shelves as ad inventory. But retail media can serve more than just retail, according to one agency specialist in the space. In this video interview with Beet.TV, Amie Owen, US Head of Commerce, UM Worldwide,
Brands and marketers are under an almost constant barrage of challenges. This is the reality that chief marketing officers, chief financial officers, CEOs and other leaders have to deal with. Welcome to the C-suite! Where each day brings a chance to tackle an ever changing business landscape and social fabric. The List, the select group
Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. The strategies vary, from increasing the volume of events and turning their events businesses into
Jocelyn Tse Chief strategy officer UM Worldwide China A born disruptor, Jocelyn Tse has been a catalyst for disruption at almost every stage of her career. She believes that to drive change, one must first disrupt themselves. It’s an approach that has paid off, as Tse is one of the most awarded and sought after
Last week, publishers said that closing out 2023 was just as painful a task as it was selling the rest of the year, with many Q4 ad deals still coming in just under the wire. But four media execs said they also see a small light at the end of the tunnel when it comes
I just completed my first full Ironman, marking off an endurance bucket-list check. This accomplishment followed a series of Ironman 70.3 races and numerous other endurance events over the years. A question I’m often asked is “what do you think about during the long hours of training and racing?” During my recent California Ironman —
With macroeconomic pressures forcing an industry obsession with ROI—and with chief marketing officers’ tenure growing ever shorter—innovative, risk-taking marketing campaigns are usually the first symptoms of tightened budgets. But the risk-versus-reward calculations of such campaigns can generate trepidation among brand leaders, and for good reason. The reality of virtually any industry is heavily influenced by
General Mills has appointed IPG Mediabrands’ global media agency network, UM, as its global media Agency of Record for General Mills. UM is tasked with all strategy, planning, buying, analytics, performance, and commerce efforts across 35-plus markets for General Mills’ brands, including Cheerios, Nature Valley, and Pillsbury. “General Mills has consistently led the consumer foods
