The Future of TV Briefing this week looks at how the competitive playing field changed between Amazon, Roku and YouTube versus traditional TV network owners for advertisers’ dollars in this year’s upfront market. Streaming-only sellers step up 2021 was a leap year for streaming-only sellers in the TV advertising upfront marketplace. While the annual dealmaking
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Service will shut down the short-lived, short-form video experiment that brands and users never embraced Twitter has decided to shut down Fleets, its answer to full-screen vertical video apps such as TikTok and Snapchat, after finding that users were just not flocking to the feature that launched less than a year ago. “We’re winding down
Reddit has officially opened its doors in Australia, marking the website’s entry into its fourth-largest market. The new Australian operation will be led by country manager David Ray, who will join in the coming weeks from WooliesX, and has experience leading teams in Australia for Amazon, Twitter and Telstra. The Australian business is managed by
“Frequency caps” are supposed to solve this problem— but it’s complicated. Ever feel like you’re seeing the same commercial on streaming platforms over and over and over again? No, you haven’t lost your mind. Repetitive ads, especially on streaming platforms, are a noticeable nuisance for anyone streaming shows on an app or connected TV. It’s
Reddit is entering the Australian market with its first locally based team headed up by former Woolies and Amazon executive David Ray. The Barangaroo office is the company’s first base of operations in the Southern Hemisphere and aims to capitalise on the growth Reddit is seeing in Australia which is its fourth largest user base,
Local Team is Open for Business in Australia Home to our fourth largest user base and growing at 40% year over year, today Reddit officially says “G’Day” to our mates in the Southern Hemisphere as we open the doors of our Australian business based in Sydney. To help fulfill our mission to bring community and
UM The Interpublic media network had a strong 2020, thanks to recent moves to develop a model built on speed, agility and human insights. And its aim to become “more than just a media agency” was buoyed by IPG’s purchase of Acxiom in 2018. In fact, in May 2021, it was named Campaign’s Global Media
This week’s agency news, people on the move and brand buzz. In the pitch room Ashley HomeStore named digital creative agency Kettle as its lead creative agency. UM was named media agency of record for NYC & Company to lead media strategy, planning, buying, data and analytics for its “It’s Time for New York City”
We All Rise Together launched last year to form a grassroots community among agency BIPOC talent and leadership. Last year, when it became clear just how much COVID-19 was devastating Black and Brown communities, Judy Jackson felt a responsibility to act. The global head of culture at WPP reached out to friends in the industry,
Verizon Media already knows a lot about what its users read and watch. An expanded partnership with Catalina will make it possible for them to tell advertisers what its users have bought, too. On Tuesday, June 29, Verizon Media and Catalina announced they were making their identity graphs interoperable. In plain English, that means the