Vice Media Group is hoping to sell advertisers on its Twitch content starting this month, focusing first on its gaming-centric, interview-style show, “Good Game,” on its six-month-old Refinery29 channel. The publisher will co-sell pre-, mid- and post-roll ads, branded content and product placements alongside Twitch’s sales team with deals being priced as high as several
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It’s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement. That’s in large part why both holding companies and independent agencies have rushed to grow their commerce media units — it’s a new vein of
A year ago, global beauty brand Lush walked away from Instagram, Facebook, TikTok and Snapchat, stating that they were “becoming exasperated at the business practice behind these platforms.” In particular, they felt social media platforms were basically the antithesis of everything Lush stands for: wellbeing, self-care, kindness and being good to yourself and others. In
The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of
As part of Adweek’s ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone’s mind, other topics
Epic Games settled a lawsuit with the Federal Trade Commission (FTC) on Monday in which the games developer will pay $520 million for violating children’s privacy and tricking consumers into making purchases on Fortnite. … Arielle Garcia, chief privacy officer, UM: This fine is the latest in a slew of enforcement actions related to privacy
Amie Owen, head of shopper marketing for UM Worldwide, joins the CPG scoop in this pre-holiday edition. Amie talks about her two decades of shopper experience, and how she brings a teacher’s lens to the hot world of commerce media as new consumer behaviors continue to shape the space. Amie, Risa, and Jennifer also discuss
It’s not exactly a miracle on 34th Street, but you could validly call it a miracle one block over where IPG Mediabrands’ UM unit is headquartered. This morning the agency announced its “Dear Santa” branded entertainment documentary promoting the United States Postal Service’s “Operation Santa” program, has been picked up as a six-episode series by
Santa Claus is coming to Hulu. On Monday, global media agency UM and indie development and production studio Traverse32 announced that Dear Santa, The Series, a six-episode spinoff of the agency’s award-winning Dear Santa documentary, is coming to Hulu. Like the documentary, the series focuses on the United States Postal Service’s Operation Santa program. Each