As we kick off Black History Month 2023, top agencies share how they’re celebrating Black culture and art, championing Black talent and investing in Black creatives this month and all year long. … UM Worldwide To celebrate Black History Month, UM will be hosting ‘Ginger & Soul’ as part of our ‘Real Talk’ panel series
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Ahead of Data Privacy Day tomorrow, experts across the privacy and media space explain what makes this moment in time so crucial for consumers, advertisers and publishers. An annual observance that aims to raise awareness about data protection and privacy issues and promote consumer privacy rights, International Data Privacy Day falls tomorrow, Saturday, January 28.
Media agency UM has won media agency of record for the ACT government after a highly competitive tender process. UM’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content services as required. Brett Elliott, managing director government at UM Canberra, said his team was
The United States Department of Justice has moved forward with a lawsuit that seeks to force Google to divest a significant chunk of its advertising business, a move which would have huge knock-on effects on the advertising industry. The lawsuit, filed on Tuesday (Jan. 24), argues that Google has “corrupted legitimate competition” in the ad
Live events just recently returned as a revenue stream for publishers after the pandemic wiped out any chance for convening people together in-person. But now in the midst of an economic downturn, which has strangled advertising budgets, experiential ad revenue is once again at risk as advertisers get cold feet about pledging high-dollar budgets months
At this time last year, marketers expected the Super Bowl to be even more important than usual for 2022 as live events like the Golden Globes and the Grammys had been off the air or postponed. That’s not the case this year, as the Golden Globes returned to NBC last week (with ratings reportedly down
When it comes to privacy compliance, who you work with matters. Advertisers that fail to do privacy-focused due diligence on their media and data partners could easily find themselves at the center of a PR crisis (no bueno) or looking down the barrel of a lawsuit (realmente no bueno). And as privacy laws come into
When it comes to the changing TV landscape, marketers are crying ad tiers of joy. The days of streamers shunning marketers and gatekeeping massive subscriber audiences are over. Instead, SVOD subscriptions are declining, according to a Q3 analysis by Kantar, and growth is coming from platforms that have a combination of both SVOD and AVOD/FAST
The tech industry has been through a rough patch of plunging stocks and massive layoffs in recent months. But you wouldn’t have known that walking the floor at last week’s CES conference here. After a fully virtual show in 2021 and a largely hybrid one last year, CES 2023 presented a concerted push for returning
Innovation experts from UM’s IPG Media Lab look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2023 in this “Future of” video series. Watch the videos on Campaign.