The New York State Lottery has selected three Interpublic Group agencies to handle advertising duties during its next contract period, the lottery organization confirmed Tuesday.
Category: UM in the News
Australia has been named the number three in the world when it comes to marketing effectiveness and strategy, according to the Warc 100. It drops one spot from second place in 2014.
The United States Postal Service (USPS) has demonstrated how an official tie-up with the right movie can deliver powerful benefits for brands – as well as the power of welcoming ideas from external sources.
Advertising Women of New York (AWNY) & Working Mother magazine have named UM’s Kathy Doyle, EVP, Managing Partner, Integrated Investment, to the 2015 Advertising Working Mothers of the Year list.
Singapore Institute of Technology (SIT) has awarded UM Singapore its traditional and digital media buying and planning duties. The appointment is for the Singapore market.
UM has won the Reckitt Benckiser media account in Greece. The win follows a closed pitch.
Following a highly competitive pitch between several agencies, UM Germany has won the digital business for Deutsche Bahn, a top German railway company.
Topps Tiles has awarded its media account to Universal McCann Birmingham following a competitive pitch.
Indie agency Heat in San Francisco has been named the new agency of record for discount travel site Hotwire.
Singapore Institute of Technology (SIT) has appointed UM Singapore its traditional and digital media buying and planning duties. The appointment is for the Singapore market