UM has won the Reckitt Benckiser media account in Greece. The win follows a closed pitch.
UM Greece will now handle all media campaigns for all of Reckitt Benckiser products.
“We are thrilled to welcome Reckitt Benckiser to the UM Greece family,” said Litsa Megouli, CEO of UM Greece. “We look forward to employing UM’s expertise and innovation to strengthen its already very successful brands.”
Reckitt Benckiser Group PLC (RB) is a multinational consumer goods company headquartered in Slough, Berkshire, England. It is a major producer of health, hygiene and home products. The company was formed in 1999 by the merger of the UK-based Reckitt & Colman PLC and the Netherlands-based Benckiser NV.
RB’s brands include Dettol (the world’s largest-selling antiseptic), Strepsils (the world’s largest-selling sore throat medicine), Veet (the world’s largest-selling hair removal brand), Air Wick (the world’s second largest-selling air freshener), Calgon, Clearasil, Cillit Bang, Durex, Lysol, Mycil and Vanish. It has operations in over 60 countries with its products sold in almost 200 countries worldwide.
RB is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. As of December 2014, it had a market capitalization of approximately £38 billion ($38 billion U.S.)