Following a highly competitive pitch between several agencies, UM Germany has won the digital business for Deutsche Bahn, a top German railway company.
“UM presented itself as a strong team with a very intelligent and creative concept,” said Toni D‘Angelo, General Manager of DB Media and Buch GmbH. “The expert team showcased a new approach that goes beyond the digital scope. This concept optimizes the interconnection of all media with the outlook on our ambitions and goals in detail.”
The UM Germany team is thrilled to work with the company. As Sven Weisbrich, CEO of UM Germany, stated, “We are very proud to be in charge of the digital business of one of the most famous German brands. The whole team is excited to have the opportunity to bring our concepts and strategies into the business of Deutsche Bahn.”
UM Germany has already begun work on the account with new campaigns in the pipeline for February.
Founded in 1994, Deutsche Bahn is one of the world’s leading passenger and logistics companies. With operations in 130 countries, the company transports seven million passengers and 1,138,000 tons of freight each day. The main focal points of Deutsche Bahn’s strategy, in addition to increasing its international activities, are linking together all modes of transport and building overlapping and comprehensive intermodal travel and logistics chains to meet the changing challenges posed by the market. In the 2010 financial year, the company announced revenues of about 37.9 billion euros, as well as operating profits of 2.3 billion euros.