Karen Hunt doesn’t miss the good old days of gut-instinct movie marketing, but she’s glad she saw it firsthand so she can fully appreciate today’s near-scientific approach.
Category: UM in the News
B & B Hotels in Germany has awarded its media account to IPG Mediabrands agency UM; they’re immediately responsible for the implementation of media activities.
Tourism Australia has confirmed the appointment of UM Australia, a subsidiary of IPG Mediabrands Australia, to handle its global media planning and buying requirements, following a competitive global tender process.
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea.
Lion has handed its $54 million media business to UM following a competitive pitch.
Interpublic Group’s UM has retained BMW’s North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.
As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome.
UM Hong Kong has been awarded the regional media business for VF Corporation in China, Hong Kong and Korea following a closed door pitch. The estimated spend in media is US$45 million.
As was exclusively reported by exchange4media in April, Coca–Cola India had initiated a multi-agency media review.
Lodestar UM has recently won the media duties of Saregama. This is the third big win for Lodestar UM, which recently won the media duties for Zivame and Simplilearn.