Known for her innovative approach to media (and less so for a short voiceover career), UM’s U.S. CEO, Kasha Cacy, oversaw a 9% increase in revenue for the firm’s U.S. business last year, with a slew of new clients and successful defenses of existing ones.
Category: UM in the News
Coming up with a new approach to media planning is no small feat.
Every television advertiser is trying to identify what their specific audience means outside of broad age and sex demographic targets.
Simon Bowthorpe, managing director of UM Qatar, has been promoted to managing director UM Qatar & Kuwait & FP7/KWI.
UM, part of IPG Mediabrands, will handle media buying and planning services for Coach for markets across North America and Asia.
Accenture has named UM as its new global media agency of record, replacing incumbent MEC.
Kasha Cacy sat down with MediaVillage for Leaders & Legends Interview Series.
The majority of British gay and bisexual men think that the LGBT+ community is “invisible” in advertising.
Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand, Duroflex.
“This phenomenon is only going to increase, because the big thing happening in media is audience-driven planning and buying,” said Daryl Lee
