UM is tapping Lynn Lewis, who was most recently East Coast president and global CMO for the Interpublic Group of Cos.-owned media agency, to fill the role of U.S. CEO. Lewis takes over for Kasha Cacy, who announced in August she was departing to join marketing solutions company Engine as its global CEO. Before joining UM in
Category: UM in the News
Heineken has appointed IPG Mediabrands agency UM as its agency of record in Australia without a pitch, AdNews can reveal. The brand, which has its marketing and distribution managed by Lion locally, confirmed the appointment to AdNews. The business had sat with Zenith for a decade, but now moves to UM as of next month
American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s “Powerful Backing” brand platform around the world. MediaLink managed the review. All competing agencies were
Mortgage lender Quicken Loans has selected IPG Mediabrands‘ UM to handle media following a lengthy competitive review dating back to January of this year. UM is in the process of opening a permanent office in downtown Detroit to serve Quicken Loans, which is headquartered there. “We went through a very intentionally long process to make sure we found
Interactive television ads are increasingly providing meaningful engagement for both brands and viewers. “It’s that direct access and ability to understand something in the moment that I think is really interesting,” says Jon Stimmel, Chief Investment Officer at global media and advertising agency UM. What needs more refinement is marketers’ understanding of specific households for audience
Columbia Sportswear, the family-owned outerwear company, has hired McCann Worldgroup as its global agency of record for marketing services on the Columbia brand following a competitive review. The Portland, Oregon-based company will work with a team of agencies including 215 McCann for brand and creative, UM for media and analytics and Weber Shandwick for public relations. McCann’s assignment is
Fresh from landing the country’s biggest media-buying account, UM chief executive Fiona Johnston has started overhauling her agency’s culture, banning PowerPoint and long meetings. The problem with PowerPoint and lengthy slide presentations is that they are symptomatic of wider challenges in the media agency world, explains Johnston, as the transparency debate, fuelled by headline-grabbing contributions
For UM Canada president Shelley Smit, the day-to-day focus at the Interpublic Group agency is about raising the bar for themselves and the industry: Better science. Better art. Better talent. Better training. And better outcomes for clients. It’s an approach that has not only translated into a rash of new business wins, including GoodLife Fitness,
UM Australia has confirmed its appointment by the federal government as its master media agency, following B&T’s story yesterday. The appointment follows an exhaustive five-month statutory review period and will be for an ongoing period of three years, with a potential extension for a further three years. UM has extensive experience with the government’s media, having handled
Home appliance brand SharkNinja has selected IPG Mediabrands’ UM to handle a large share of its U.S. media account following a review.