American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s “Powerful Backing” brand platform around the world.
MediaLink managed the review. All competing agencies were alerted this morning.
“I am energized and excited to work with Universal McCann to help us drive our business forward,” said Elizabeth Rutledge, who became American Express chief marketing officer in February. “Our goal was to select the best talent and leverage the best agency partner around the world to help us elevate our brand, deepen relationships with our customers and prospects and drive greater marketing efficiency and effectiveness across our business.”
She added, “We selected UM because we were impressed with their capabilities across media, technology and data and insights, as well as their commitment to building teams with diverse experiences and diverse perspectives.”
UM global CEO Daryl Lee said it’s “an incredibly exciting time for American Express, and we are honored to partner with them to help drive better outcomes for their business.”
“We have been so impressed with how the American Express team lives and breathes the brand every day,” Lee said. “Their expectations were high, and we tapped into the full resources of IPG to meet them. Together, we will be a united front to demonstrate the Powerful Backing of American Express around the world.”
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