Columbia Sportswear, the family-owned outerwear company, has hired McCann Worldgroup as its global agency of record for marketing services on the Columbia brand following a competitive review.

The Portland, Oregon-based company will work with a team of agencies including 215 McCann for brand and creative, UM for media and analytics and Weber Shandwick for public relations. McCann’s assignment is for the Columbia brand and doesn’t include other brands within the Columbia Sportswear Co., which include footwear company Sorel.

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