UM, a global media agency within IPG Mediabrands, has been named U.S. media agency of record for convenience retailer 7-Eleven, ADWEEK has learned. The appointment follows a competitive review. UM’s remit includes cross-channel media strategy and full-funnel media activation for 7-Eleven, Speedway stores, and the 7NOW delivery app. Read more in Adweek.
Category: UM in the News
Beyond Yoga, an activewear brand known for inclusive sizing, has named UM its U.S. media agency of record following a competitive review, both companies confirmed to ADWEEK. The brand, owned by Levi Strauss & Co., selected the IPG Mediabrands agency to lead a full-funnel media strategy across all channels including TV, programmatic, paid social, affiliate,
UM has launched a global omnichannel media planning proposition that aims to “stand against bland” in the era of AI. The “Full Colour Media” approach seeks to move against the grain of generic algorithm-driven media planning and towards recentring brand-driven advertising at the heart of media. It is underpinned by a new body of custom
Campaign has revealed the 2025 Agency of the Year shortlist for the U.S. The agencies and individuals on this list have demonstrated breakthrough storytelling, memorable creative and media effectiveness across a variety of categories, including creative, media, innovation, PR and leadership. The winners and honorees will be announced and celebrated at a live event at
Perplexity has unveiled its AI-driven ecommerce feature, ‘Buy with Pro,’ for its U.S. Pro users. Previously dubbed ‘Pro Shop,’ consumers can now purchase items directly from Perplexity’s app. Perplexity is incentivizing people to shop by offering free shipping. Once a product is selected, users only need to enter their billing and shipping details to complete
Mediabrands Australia’s Universal McCann – otherwise known as UM – has been chosen to serve as the Australian Government’s ongoing Master Media Agency, wrapping up a six-month pitch process. The news solidifies the international media agency’s six-year partnership with the Government, having won its media account in 2018 and retained its contract in May 2021. The agency’s work
UM has defended the federal government’s master media account, Mediaweek can confirm, beating out Omnicom’s PHD in the final stages of the competitive pitch. In a statement to Mediaweek, a spokesperson from the Department of Finance said: “Universal McCann (UM), a division of Mediabrands Australia Pty Ltd, has been selected as the new Master Media Agency following a tender process. A
UM Australia recently held its annual Impact Day, a global initiative that saw offices worldwide close their doors as employees participated in community service. The event saw over 3,200 employees across 50+ countries and 100+ offices participate, including over 400 employees from Sydney, Melbourne, Brisbane, and Canberra. The theme for this year’s event was ‘ONE
Globally, more than 3,200 Employees across more than 50 countries have united to “give back to local communities”. IPG Mediabrands media agency UM held its seventh global Impact Day yesterday with more than 400 employees from Sydney, Melbourne, Brisbane and Canberra united working with domestic abuse organisations Rize Up and Roudabout Canberra to raise funds
Lodestar UM, the India unit of UM, a global media agency network of IPG Mediabrands, today announced its participation in the seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core