Facebook Messenger’s new bot store puts us on the brink of a new augmented social reality in which people brands and things will intermingle quite happily.
Category: Thought Leadership
SXSW Interactive 2016 was a study in a world where talking, intelligent machines become part of our every day reality.
My mum doesn’t understand what I do for a living. Until recently she thought I wrote all the ad copy for BMW (I worked on the media account years ago.)
Ask millennials what the potential drawbacks of the Internet are, and surprisingly, you may find that annoying Internet ads don’t make the top of the list. Among 18-34s, 33% of agree at lot that too much personal information is collected online, while 28% says Internet ads are annoying, per UM Media in Mind.
At the Word of Mouth Marketing Association’s Summit in 2010, Steve Knox, then CEO of P&G’s in-house word of mouth marketing agency, Tremor, gave a compelling talk entitled “Why People Talk.” Knox found that consumers talk when we give them an element of surprise that does not fit inside their existing expectations about the brand.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
The notion of “empathy” in a business context has caused a stir since we learned Facebook has an“Empathy Team” dedicated to helping engineers learn what it’s like to be a user or an advertiser on its platform.
Many who look at the habits and beliefs of 18-24s often make numerous claims about how young adults are different to previous generations.
As we head into 2015, brands and marketers must begin to take advantage of the rapidly maturing mobile advertising opportunity.
Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach.
