It was a great night for UM Dubai at the MENA Effies as they took home two awards for their outstanding work.
Taking a Silver for their inspired work for Maybelline (L’Oreal) and a Bronze for their Coca-Cola campaign, UM Dubai celebrated the region’s most prestigious award ceremony with fantastic wins.
The MENA Effies are the regional version of the world’s globally renowned awards for marketing excellence. The Effies celebrate Ideas That Work – marketing ideas that click, bring home the results, and meet organizational objectives. The entries are judged upon real, quantifiable and measurable results from marketing campaigns that have run in one or more MENA countries. The rigorous yet prestigious competition provides a platform to showcase creativity, compete with the very best, and gain marketing acumen.