The U.S. bobsled team took home one silver and three bronze medals at the Winter Olympic Games in Sochi, Russia. And BMW scored marketing gold.
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Inquiring minds who find inspiration in research is the core business of Universal McCann, a media company that, far from promoting products only, create the stories that drive the most recognized brands.
UM global chief executive Daryl Lee and US Post Office chief marketing and sales officer Nagisa Manabe have both been added to the line-up at this year’s Festival of Media LatAm.
Jack Daniel’s has unveiled a new music strategy starting with the launch of its Jack Rocks campaign in partnerhip with music magazine NME.
UM has revealed plans to expand its multi-million dollar deal with Facebook, which covers the US, to give clients more Facebook access globally.
Following a competitive review and detailed pitch process, UM MENA has won against three of the region’s largest media networks in a four-way shootout to retain the media planning and buying account for L’Oréal in the Middle East & North Africa region.
UM is to look to expand its recently announced two year multi-million dollar US deal with Facebook globally as it looks to give its clients greater access to the social media platform.
UM, a division of IPG Mediabrands, announced today that Kasha Cacy will assume the role of UM’s U.S. President. Kasha was formerly the Global Chief Product Officer, and will report to UM’s Global CEO, Daryl Lee.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Facebook has inked a nine-figure, two-year deal with Interpublic’s media-buying shop UM.