NEW YORK, N.Y., November 11, 2014 – Following a competitive pitch, UM, a division of IPG Mediabrands, announced today that it has won the US buying for hardware company, True Value.
Effective immediately, UM will handle local and national buying duties for the company. The account will be led from UM’s Detroit office.
“We are thrilled to welcome True Value to the UM family,” said Kasha Cacy, U.S. President, UM. “This latest win adds to UM’s momentum when it comes to breaking new business across the U.S. We are eager to employ our strategic buying tactics to new strategy and growth goals.”
“After a comprehensive review, UM was selected,” said Blake Fohl, Chief Customer Officer and Sr. Vice President, Marketing, True Value. “We believe they will be a strong partner for True Value, providing smart & strategic investment for our iconic brand.”
True Value joins UM’s prestigious list of clients including Chrysler, Coca-Cola, Hershey’s, Johnson & Johnson, L’Oreal Paris, Nationwide and Sony.
UM (www.umww.com) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by Media Magazine. UM’s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oreal Paris, and Sony. In 2012, UM’s new business global wins and retention received a grade A from RECMA.
About True Value
True Value Company, based out of its Retail Support Center in Chicago, is one of the world’s largest retailer-owned hardware cooperatives. The True Value cooperative represents independent retailer locations worldwide with retail sales in their communities totaling approximately $5.5 billion. Store identities include True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply. Additional information on True Value Company and its retail identities is available at www.truevaluecompany.com.
UM, SVP Global Communications