UM Germany has added DA Direkt, a subsidiary of the Zurich Insurance Group, to its prestigious list of clients.
Effective January 1, 2015, UM will be tasked with managing the media budget and strategic commission, overseeing all media planning and buying duties for the multi-million dollar account.
“In order to meet the challenges of the direct insurance market, we needed to change agencies,” said Catherine Jessel, Head of Marketing & Sales DA Direkt. “With hybrid customers and omni-channel distribution platforms, we require a more precisely tailored service. With UM, we have the perfect partner on board – offering us their ideal support accompanied by global expertise.”
With over 35 years of experience, DA Direkt is one of the largest direct motor insurers in Germany. In addition to their core product, car insurance, the company also offers personal liability, accident, household and legal protection insurance.
We are thrilled to welcome DA Direkt to the UM family.