Following a competitive pitch, UM Canada has been appointed the Canadian media agency of record for Indigo Books & Music Inc.

A major Canadian retailer, Indigo sells books, magazines, CDs, DVDs, gifts, and toys through its website, and in its stores. Its business divisions currently include Indigo Books & Music, Chapters, Coles, SmithBooks, IndigoSpirit, and Prospero-The Book Company (small format). In recent years, Indigo has partnered with Apple and iUniverse publishing. Indigo also manufactures its own brand of products, called IndigoLife.

“We are excited to bring all our capabilities and passion to bare on the Indigo business,” said Shelley Smit, President, UM, Canada.  “We recognize the competitive pressures facing the brand and how the company is successfully re-inventing itself. There is so much love for Indigo in Canada and we look forward to harnessing that love across their segments.”

UM will provide support across all the company’s banners currently including Indigo Books & Music, Chapters and Coles. Indigo joins UM Canada’s prestigious portfolio of clients including Chrysler, Sony, Johnson & Johnson, Coca-Cola, Hershey’s and Labatt Breweries.