TORONTO – UM, a division of IPG Mediabrands, today announced that following a competitive search Indigo Books & Music Inc. has selected the firm as its Canadian media agency of record.

“We are excited to bring all our capabilities and passion to bear on the Indigo business,” said Shelley Smit, President, UM. “We recognize the competitive pressures facing the brand and how the company is successfully re-inventing itself. There is so much love for Indigo in Canada and we look forward to harnessing that love across their segments.”

UM will provide support across all its banners currently including Indigo Books & Music, Chapters, and Coles. Indigo joins UM’s prestigious portfolio of clients including Chrysler, Sony, Johnson & Johnson, Coca-Cola, Hershey and Labatt Breweries.

About UM
UM ( is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by Media Magazine. UM’s list of clients globally includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey, Johnson & Johnson, and Sony. In 2012, UM’s new business global wins and retention received a grade A from RECMA.

About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book, gift and specialty toy retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; Indigospirit; Chapters; and Coles. The online channel,, offers a one-stop online shop with a robust selection of books, toys, home décor, stationery and gifts.

Indigo founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of public elementary school libraries. Every year the Indigo Love of Reading Foundation grants $1.5 million to 20 high-needs elementary schools so they can transform their libraries with the purchase of new books and education resources. To date, the Indigo Love of Reading Foundation’s Literacy Fund has committed over $15 million to more than 170 schools nationally. The Foundation’s annual grassroots Adopt a School program unites employees, customer, schools and their communities to raise funds to put even more books into the hands of children. Over the past five years we have raised over $2.0 million so 400,000 more children have a book to call their own.